Download the A:20 Target Audience Workbook
In 2010 I hired a coach to help me unravel my business ideas - and she did. But there was so much more to building an online brand that not only looked good but could help me accomplish my goals.
Goals like retiring my mother, helping people I love without stress, and traveling the world (my fav thing)!
But what I understood was I had to be super clear on who I wanted to attract, and so do you. Everything about your brand is NOT about you, what you like or your like count if you are missing your money goals.
Your programs and services are not about you! (Yikes!)
To win in the coaching/consulting/online digital space, you have to do your research and get close and personal with your target audience. The reader of that book or article. The viewer of your videos.
It’s not enough to know demographics, for example, their gender, age, profession, etc.
You must also know your avatar’s desires, interests, passions (*aka* psychographics) so that you know exactly how to speak about your services in a way that will connect with them.
Click “Download” to grab my “A:20 Workbook” This quick guide will get you on the right side of brand clarity, starting with your Target Audience!
Needless to say, a woman who made $17,480.43 in profit within 37 days after going bankrupt just months before, is a woman you want to talk to.
Aprille Franks is a master business strategist goal is to close the gender pay gap by helping women make more money through entrepreneurship. She coaches women leaders, subject matter experts and speakers looking to be empowered economically to create a life with more options, to be a contribution to her family and society. Through Domination Nation, her training and development brand, Aprille is teaching her clients how to build their own online niche communities and launch their products, services and events.
Driven and non-negotiable when it comes to success, Aprille honed her business acumen while managing eight-figure real estate portfolios for real estate investment teams. She was earning multiple six figures as a sought-after consultant when the market crashed and she went bankrupt. Determined to rebuild, she discovered a love for transformational business coaching and training. After figuring out the formula of passion and perseverance that lead to profitability, Aprille did what big-picture thinkers do and created a model to teach others the way.